Our Story

Built on the tradition of “Picture Day,” we capture their school journey through our school photography and yearbook services.

Celebrating 90 Years

Founded in 1936, we will celebrate 90 years of school photography and yearbook services in 2026.  Over the years, we’ve become an industry leader and innovator.

1936

The Beginning

Bruce Reinecker & Eldon Rothgeb launch their "School Photography Distinction"

1940's

Partnership Model

National School Studio founded in partnership with photographers throughout the U.S.

1950's

Color Photography

Pioneered usage in school photography

1970's

Yearbooks

Expansion of school products including Universal Publications, beginning yearbook business

1984

Lifetouch, Inc.

Combined company name adopted reflecting mission of "Photography for Lifetime"

1985-1990

Acquisition Era

250+ regional and national school photo companies including Jostens and Herf Jones

1990's

Expansion Era

Products, services and technology innovation

2018

Shutterfly Inc.

Acquisition of Lifetouch, Inc.

Educational Partnerships

Together with our proud educational partnerships, our goal is to impact educators positively in all communities across the United States and Canada.

Lifetouch Events & Partnerships
Partnering with schools and educators.

Partners with a Purpose

Lifetouch believes in giving back to the schools and communities we serve. 

Learn More

Meet Our Leaders

Meet the team who leads Lifetouch.
Leadership Page

Don’t Just Take Our Word for It!

This 3-camera team was AWESOME. Their interaction with the students and attempts to get the best possible picture for each child was FANTASTIC!

 

- East Hardin Elementary School  

I absolutely LOVE Lifetouch! They ensure you get photos of your babies every year! They have been around forever and all of my school photos were done through them as well.

 

- Andrea H.

Our school photographers were amazing! They handled everything and were in and out without a single disruption. They make Lifetouch look awesome.

 

- Ft. Caroline Elementary School 

My daughter's pictures came out so good. She said the photographer made sure her hair and pose were just right before she took the pictures.

 

- Mary B.

The photographers were great with the kids. Stayed on schedule. Very friendly and extremely nice.

 

- Cohutta Elementary School

My child is autistic, and with other photo companies the school used previously, she did cooperate, but this year she did so well. Her fall and spring pictures turned out beautiful, which makes me believe she felt comfortable with the photographer.

 

- Arely G.