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Making memories: The role of the yearbook adviser

For many large schools or those with higher grades, the yearbook adviser will lead a student group. Those students will do much of the legwork. The adviser serves as an educator production manager, helping decide what to include, how to represent everyone and all events well, and manage advertising/sales and deadlines. This person will also become a role model, forming strong bonds with students!

For smaller schools or those with younger students, the yearbook may mostly be put together by faculty or volunteers. The yearbook adviser will need to communicate needs to teachers and administrators while staying organized and on budget. This person enjoys more creative freedom with design and photography, so it can be a fun project that also enhances a professional resume.
No matter the size of the school or extent of the yearbook, it’s the adviser who will work closely with Lifetouch representatives through the process. As questions arise, experts can help guide the yearbook adviser toward success while staying on deadline and within budget constraints. After all, Lifetouch employees love yearbooks and are here to help!

Best characteristics of effective yearbook advisers

A great yearbook adviser will have many qualities. Leadership is apparent, but this also needs to be backed by the ability to inspire. When students and staff understand and appreciate the yearbook vision, everyone gets excited and is willing to contribute their best work to the final product.
Organization also becomes key as there are many steps throughout the year that must occur. There is the final production deadline toward the end of the school year, but there are other key milestones to keep in mind that happen much earlier.
Additionally, an ability to be mindful of money parameters is important. If there are budget limitations, an adviser who can think creatively might be able to spearhead fundraising efforts or other advertising alternatives to supplement costs.

Why become a yearbook adviser? It makes a difference

Finding the right person to become a yearbook adviser isn’t just about ability, it’s about heart. A person who is dedicated to being a great adviser will understand that they are helping create something special that will be cherished by students, staff and families for years to come.
Think about it: Yearbooks are one of the few things that people want to buy and keep forever. You know how much fun it is thumbing through your old yearbooks and reminiscing!
What’s more, yearbook advisers who lead groups of students are helping them develop important skills that can help them succeed throughout life. This experience is something they can list on their first job or college applications. Students learn everything from creativity to journalism, budgeting to sales, leadership to organization, not to mention the countless hours of fun and friendship that form by working collectively on a project with others.
When discussing the possibility of someone becoming a yearbook adviser, it’s important to discuss the “why” and not just the “how.” These reasons might help you discover a person with the right amount of passion and dedication to really inspire students and elevate the yearbook to something truly incredible.

Get started now for a bright tomorrow

If you have more questions about the role and expectations of an adviser, or want more information about the tools that can help make yearbook production a breeze, contact Lifetouch now.

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