In 1987 — recognizing the importance of preserving memories and school tradition — President Ronald Reagan declared the first week in October as National Yearbook Week. Fast-forward to today and this week is still celebrated by schools across the country. You can help make this a special time for students and staff by planning some […]
You and your yearbook: National Adviser Workshop set for July 28-29
If you’ve recently become Yearbook Adviser at your school, chances are you’re still learning the ropes in making your program and product fun, worthwhile and profitable. Or perhaps you’re a seasoned Adviser who’s well versed in the basics, and you’re constantly seeking new and innovative ideas that could make your curriculum and yearbook stand out […]
Lifetouch at JEA/NSPA: Why student journalism matters
Lights! Camera! Action! And a lot of practical, real-world information that promotes better student journalism. This year’s JEA/NSPA Fall National High School Journalism Convention is shaping up to be bigger and more comprehensive than ever. The Nov. 21-24 event in Washington, D.C., offers students a range of learning opportunities and chances to network with established […]
Simple ways to show appreciation to your yearbook staff
The first full week in October is National Yearbook Week, and even though the yearbook committee is just gaining momentum after the start of school, they are already working hard to ensure an amazing yearbook is available for everyone at the end of the school year. As the Yearbook Adviser, you can build a strong […]
Fresh year, fresh start: 7 back-to-school tips for yearbook leaders
We all like the opportunity for a fresh start, and for many of us back-to-school time represents new beginnings, new perspectives and new chances to grow and achieve. That’s why starting production of a new yearbook each fall can feel so rewarding. After all, the sky is the limit when it comes to improving previous […]
Team tactics: 7 interview tips for finding great yearbook leaders
Now that this year’s yearbook is likely wrapped up and flying off the shelves, yearbook advisers should be turning some of their attention to recruiting student yearbook staff for the fall. To build the best possible team, you’ll want to use strategy and sound planning. Your plan of attack may involve asking students and educators […]
Added value: New title helps Lifetouch specialist teach journalism
Derek Schroeder is a major advocate for journalism in a world where the truth is increasingly convoluted. That’s why the Portland, Oregon-based Lifetouch sales professional is so pleased to be able to teach journalistic principles to high school students as part of the company’s range of services. Since earning credentials as a certified journalism educator through the Journalism […]
A winning winter: Why you should start yearbook sales right now
When it comes to creating a timeline for your yearbook sales and marketing campaign, winter can be a key time of year. The winter months typically represent the halfway mark on yearbook production, which makes this the perfect time to get students and parents interested in your product and accrue pre-sales. Starting your marketing campaign […]
10 reasons to order a yearbook as a holiday gift
Parents, grandparents or other friends and relatives are looking for ideas, and this one is a sure winner. Simply contact the student’s school and get in touch with the yearbook adviser to place an order. Many schools even offer a printed certificate that you can gift, but if they don’t, you can easily create your […]