When you’re a yearbook adviser, you’re part of an exclusive club. No one quite knows the joys and struggles of the job like other advisers. Whether you’re new to the role or you’re a seasoned veteran, there’s always something you can learn from your fellow advisers. Rhonda Levens of Syracuse High School in Syracuse, Kansas, is […]
Autumn is the Ideal Time for Early Yearbook Sales
One of the best times to sell yearbooks is long before the pages are approved. In fact, autumn is the ideal time to get yearbook sales underway! Fall offers plentiful opportunity for you to spread the word, boost interest in the yearbook and start initial sales outreach. Students and parents are excited about school, and […]
JEA/NSPA conference is a place to feel proud: An interview with Lifetouch National Education Director Laura Schaub
When Laura Schaub was a senior in high school she rode a bus from Tulsa, Oklahoma, to Chicago for Thanksgiving weekend. Instead of spending the holiday with family feasting on food, she attended the NSPA conference where she fueled her passion for student journalism. That passion grew her entire life and continues today. “I’ve been […]
A snapshot guide to JEA/NSPA Chicago conference
In just a week the JEA/NSPA Fall National High School Journalism Convention will be buzzing with student journalists and educators who want to connect, learn and engage. Will you be there for this thrilling event November 1-4 at the Hyatt Regency Chicago? Attendees are sure to have an incredible time packed with fun and friends […]
Yearbook Inclusivity: Why it’s Important and How to Achieve it
A yearbook is a reflection of the student body, representing a variety of ages, interests and backgrounds. This beautiful diversity can be showcased within the pages and enjoyed now and decades down the road. However, there is a common pitfall among even the most experienced yearbook staff: bias and favoritism. Sometimes a yearbook might feature […]
Keeping it Together: Organizing the Perfect Yearbook
So, you’ve taken on the task of school yearbook adviser. Fun! Over the years, we’ve worked with some new and veteran yearbook advisers who have provided us with great tips to share with our schools for keeping the process running smoothly. Whether you’re brand new to the job or have been doing it for years, […]
What Your School’s Open House has to do with the Yearbook
It’s the season of open houses for schools around the country and, even if school is already in session, these tips from fellow Lifetouch yearbook advisor Deena Smith of Steadley Elementary School can help you use special events at your school to produce fun yearbook content: 1. Recruit photographers at open house Recruit parents, volunteers […]
Yearbook Terminology: What Do All These Words Mean?
When you work on a yearbook, there are many different words used that you may not have heard before. Suddenly, it might feel like you’re trying to learn a new language. From pica to pull quote, this handy guide will help you navigate the most used yearbook terminology with ease. Before you know it, you’ll […]
Yearbooks Meet the Digital Age
With kids and adults having broad access to mobile devices including smartphones and tablets, the modern world has turned digital. This has dramatically impacted how people use cameras and document their lives. Whether it’s a mom snapping pics of her growing kids or a teen striving for the perfect shot to post on social media, […]
Making memories: The role of the yearbook adviser
For many large schools or those with higher grades, the yearbook adviser will lead a student group. Those students will do much of the legwork. The adviser serves as an educator production manager, helping decide what to include, how to represent everyone and all events well, and manage advertising/sales and deadlines. This person will also […]